“Hi! I’m Danni Murray and I’d like to welcome you to my site ‘Teepee.’ From my homewares, to my interior and event design, my inspiration draws upon American Country rustic and vintage style, which I hope you can enjoy as much as I do!
My inspiration for inviting spaces was firmly embedded early on. I remember mum driving us every Winter holiday from Queensland to relatives’ houses in Sydney. Even though travelling, it always felt like going home. We loved bath time at Grandmas, sunk deep in bubbles in the rolled top bath; balancing on knees to look at oversized black and white checkerboard tile floors.
We adored visiting our Uncle and Aunt’s home on the Upper North Shore and feeling so tweedy. The smell of camellias and rustic yet beautifully prepared food and picture perfect table settings. It was so nurturing. Everyone was happy, and the sense of family and kinship still evokes memories.
I must have been only six at the time, but later realised the environment was the catalyst for all those delicious feelings. A space with deeper meaning, rather than just making things look pretty. A carefully crafted environment actually feeds the soul.”
Deciding between a place at Law School and earning a living, Danni chose the latter and relocated to Sydney signing with Vivien’s Models, and ultimately Ford in New York. On a transatlantic flight, fate took her in another direction when she sat next to an established Manhattan Interior designer. Impressed with Danni’s passion, the designer gave her an apprenticeship where she learned the business of interiors. The next three years were spent working, and importantly developing her unique sense of style.
Meeting an Englishman whilst in New York, who would later become her husband, another continent beckoned. After settling in Chelsea, living like a tourist soon lost its novelty, and Danni embedded herself in the UK with the launch of a new business – Star PR. With revenues of over a million pounds in the first year, the agency became one of the UK’s largest event management and PR staffing companies. Clients included L’Oreal, the Formula One Grand Prix, Virgin and the Carphone Warehouse. The company booked promotional staff and also styled events.
A wedding, and one son later, Danni became pregnant for the second time, and made the decision to move the family to Sydney. Star PR was sold to a competitor.
Back in Sydney Danni completed a Foundation Course at the School of Colour and Design, graduating with Honours and an award for design. A series of house moves with a growing family brought renovation and design projects aplenty in Cremorne, Mosman, and a magnificent farmhouse in Berry; honing creative theory into practice.
Soon Danni launched the Clifton Club, specialising in luxury accommodation letting, event management and interior design. With nearly fifty homes on the books, Australia-wide, she assisted with interior styling and events held at the properties. The Clifton Club quickly gained a cutting edge reputation.
Danni has decorated homes all over the Sydney region, with acclaim published in magazines such as HOUSE & GARDEN, COUNTRY HOME IDEAS and GOURMET TRAVELLER. Consolidating her work as a successful freelance interior decorator, she launched her own Interior Design business in 2011. Having a strong appreciation for American architecture and design, her style can be described as upmarket ‘homely’ with a passion for colonial, folk and country America.
As Danni continued working on residential and commercial interior projects, she found a there was a demand for her style in designing spaces for Events, and now has many successful and high-profile Event Design projects as part of her design strengths. In 2014 Danni introduced her own Teepee homewares collection, with future plans to expand into a range of bespoke Teepee furnishings.